5+ years in Big 4 Audit & Assurance
ICAI-qualified
Represents clients before the FTA
Reports banks & free zones accept
“Big 4–calibre advice, without Big 4 distance — delivered by the partner, not passed down to a junior.”
From 2011 to 2016, Hema was an Assistant Manager in Audit & Assurance at PwC — one of the Big 4. She planned, executed and finalised statutory audits for listed and private companies across the UAE and India, spanning global hospitality groups, master-developers, infrastructure operators and listed multinationals. The work went far beyond ticking boxes: reviewing direct- and indirect-tax provisions and reconciliations, running SOX control testing, and advising those charged with governance on internal-control weaknesses — all to International Standards on Auditing.
PwC recognised her for it: a PwC Experience award for embodying the firm’s values, alongside multiple Spot awards and a client-appreciation award for delivering audits on time and under pressure.
After PwC, Hema moved in-house as a Finance Manager for a fast-growing Dubai F&B group — running the finance function from the inside: ERP and controls, management reporting, budgeting, cash forecasting and year-end audits. That rare combination — auditor and operator — is exactly why her advice is practical, not theoretical.
She brought both to PRF, building it into an FTA Registered Tax Agent and a Ministry of Economy Authorised Auditor — the standing to represent clients before the authorities and to sign audit reports that UAE banks, free zones and government bodies accept without question.
She personally oversees the firm’s professional practice and takes the lead on its most sensitive engagements:
Your work is done by ex–Big 4 Chartered Accountants, and a partner stays on your file from the first call to sign-off — never a rotating junior.
Audit, accounting, corporate tax, VAT and structuring under one roof and one licence — so nothing slips between separate advisors.
FTA Registered Tax Agent and MoE Authorised Auditor — official standing to represent you and reports accepted first time.
Clear decisions, a defensible structure and real, quantified savings — in plain language, from people who stay on your file.
Book a free consultation on your audit, tax or structuring question — with the people who actually do the work.
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