Just Announced UAE extends Small Business Relief to 31 December 2029. Ministerial Decision No. 131 of 2026 — AED 3m threshold unchanged. Read the update →
Home Tax & VAT Business Setup Audit Accounting Insights Book Free Consultation
CA Hema Chawla, Founder & Managing Partner of PRF Management Consultancy
Founder & Managing Partner

CA Hema Chawla

Chartered Accountant · Leading PRF’s audit, accounting & tax practice
Ex-PwC · Big 4 Chartered Accountant (ICAI) 15+ Years UAE
5+
Years at PwC (Big 4)
15+
Years UAE advisory
FTA+MoE
Registered agent & authorised auditor
Listed
& private company audits

Ex-PwC

5+ years in Big 4 Audit & Assurance

Chartered Accountant

ICAI-qualified

FTA Registered Tax Agent

Represents clients before the FTA

MoE Authorised Auditor

Reports banks & free zones accept

“Big 4–calibre advice, without Big 4 distance — delivered by the partner, not passed down to a junior.”
The PwC foundation

Over five years at PwC

From 2011 to 2016, Hema was an Assistant Manager in Audit & Assurance at PwC — one of the Big 4. She planned, executed and finalised statutory audits for listed and private companies across the UAE and India, spanning global hospitality groups, master-developers, infrastructure operators and listed multinationals. The work went far beyond ticking boxes: reviewing direct- and indirect-tax provisions and reconciliations, running SOX control testing, and advising those charged with governance on internal-control weaknesses — all to International Standards on Auditing.

PwC recognised her for it: a PwC Experience award for embodying the firm’s values, alongside multiple Spot awards and a client-appreciation award for delivering audits on time and under pressure.

Auditor & operator

From the Big 4 into the business

After PwC, Hema moved in-house as a Finance Manager for a fast-growing Dubai F&B group — running the finance function from the inside: ERP and controls, management reporting, budgeting, cash forecasting and year-end audits. That rare combination — auditor and operator — is exactly why her advice is practical, not theoretical.

She brought both to PRF, building it into an FTA Registered Tax Agent and a Ministry of Economy Authorised Auditor — the standing to represent clients before the authorities and to sign audit reports that UAE banks, free zones and government bodies accept without question.

Career path
2011 – 2016 · PwC
Assistant Manager — Audit & Assurance
Statutory audits of listed & private companies across the UAE and India; SOX testing and tax provisions. Recognised with a PwC Experience award and multiple Spot awards.
2016 – 2017 · Industry
Finance Manager — Dubai F&B group
Ran the finance function in-house — ERP & controls, MIS, budgeting, cash forecasting and year-end audits.
2018 – Present · PRF
Founder & Managing Partner
Leads PRF’s audit, tax and advisory practice; built the firm into an FTA Registered Tax Agent and MoE Authorised Auditor.
Areas of focus

What Hema leads at PRF

She personally oversees the firm’s professional practice and takes the lead on its most sensitive engagements:

Audit & Assurance
IFRS & Financial Reporting
Financial Due Diligence
Internal Controls & SOX
UAE Corporate Tax
VAT & FTA Compliance
Accounting & Outsourcing
Business Structuring
Why PRF

Why businesses choose PRF

Big 4 expertise, partner-led

Your work is done by ex–Big 4 Chartered Accountants, and a partner stays on your file from the first call to sign-off — never a rotating junior.

One firm for the whole picture

Audit, accounting, corporate tax, VAT and structuring under one roof and one licence — so nothing slips between separate advisors.

Credentials the market respects

FTA Registered Tax Agent and MoE Authorised Auditor — official standing to represent you and reports accepted first time.

Advice you can act on

Clear decisions, a defensible structure and real, quantified savings — in plain language, from people who stay on your file.

Speak to Hema’s team

Book a free consultation on your audit, tax or structuring question — with the people who actually do the work.

Book a free call →
Google Reviews
See all reviews on Google
Reviews provided by Google
Google Reviews
Speak to PRF